CLIENT Lexus
PROJECT Hospitality
DATE November 2024
LOCATION Melbourne, Australia

LANDMARK by Lexus

For the 2024 spring racing carnival, Brahman Perera was invited to reimagine the LANDMARK by Lexus pavilion, celebrating Lexus’ 35th anniversary with the theme, Future Catalyst 35. Perera created a bold and striking statement for the week-long's proceedings, enlivening the space with lashings of vivacious colour and a sustainably-minded approach. The vision for the project was to create a space that was wholly transformative and highly detailed throughout, a space that is celebrative and immersive, offering a long-last impression and an exemplar of true hospitality.

The pavilion, originally designed by the architect Koichi Takada, is laid out over three levels. The ground floor features an installation of the Lexus Future Zero-emission Catalyst (LF-ZC) vehicle, set about a meadow of native botanicals and a halo of drapery. Beyond, the dining room, designed in a sleek white palette, with coloured LED oculus’ imbuing the space. The middle floor operates as the point of entertainment, with sunlit yellow-toned drapery and curved tables brokering the space. The top floor, considered the lounge space, a reprieve to view the races and relax, where Poltrona Frau’s Albero takes center stage alongside the sprawling views. 

As with all event design, this project is a fleeting experience, only to be experienced by a few. The strategy in its design is how it can create a lasting impression on both those who visit, and those who see it through the lens of social media and engagement. Theatre and set design were key forms of inspiration for this year's event, with the drama and transformative qualities of fabric drapery, partitioning and curtains. As LANDMARK by Lexus is sectioned over three levels, it allows for a varied but also cohesive narrative to play out as you use and occupy the space. Using that understanding, the approach was to create purpose-driven and individualized spaces which celebrated their own identity and function.